YouTube is most-used podcast platform in the U.S.
The longer someone has been listening to podcasts, the more they consume, with 15% of America now listening to six hours or more a week to podcasts. New research from…
Reach the right people with digital ad targeting for PSAs
By Chris Cavello, Connect360 For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers,…
7 best white label email marketing services to use in 2024
Email marketing is still a very effective digital marketing channel for customer acquisition, engagement and retention. According to studies, the average return on email…
Google facing DOJ online-advertising allegations
Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another attack by the U.…
Where’s AI taking us? (Part 2)
This is the second of a two-part post about where AI is taking us. You can read the first part here. Words: What…
PSA results surprisingly strong during 2024 election, reports Connect360
Record-breaking election spending left many nonprofit marketers wondering if their PSA campaigns would suffer. Now, the data is in. Nielsen found that PSA…
State of Wikipedia report for November 2024
This month’s Wikipedia Chaos Index sits at 62, a 5% decrease from October. After two months of increased submissions, the rate of new…
Where’s AI taking us? (Part 1)
I was having coffee with an industry friend the other day when she asked me the question that’s been on the minds of…
PSA 101: Seven Effective Public Service Announcement Examples to Inspire You
By Chelsea Olsen, Connect360 If you’re about to start creating a public service announcement, you might be looking for some good PSAs to…
Marketers take note: Listeners say they learned about a brand or product on a podcast
Podcasts have become popular advertising and marketing tools giving brands an opportunity to promote products and services, with 65% of U.S. adults saying…
AI continues to be dominant topic in digital communications, state panelists at Mid-Atlantic MarCom Summit session
By Nicole Schuman It’s a given that technology is always evolving—and digital communications does along with it. PRNEWS attended a Chief Communications…
SEO and PPC Strategies Mortgage and Lending Business
Gone are the days of relying on yellow pages to reach your target audience. Today, people discover businesses with just a few clicks. This…
PSA 101: How to Make a Public Service Announcement: A Nine-Step Guide
By Chelsea Olsen. Connect360 Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a…
Staying current during a period of constant change a focus of Mid-Atlantic MarCom Summit and ADWKDC
The Mid-Atlantic MarCom Summit ADWKDC, Oct. 30, featured a range of topics important to communicators, including AI and the growing and shifting number…
PSA 101: What makes a good PSA
By Julie Ellman, Connect360 Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also…
