New Book “Shop Stream Heal” by Adeline Ashley Redefines Patient Care for the Digital Age
Imagine if booking a doctor’s appointment was as effortless as ordering takeout or depositing a check. In her groundbreaking new book, Shop Stream Heal: Transforming Patient Care in the…
“Out with the Old” facing TV-news anchors and correspondents, reports Variety
According to Variety, for TV-news outlets, “2025 is shaping up to be a year of out with the old and in with the……
Three predictions for 2025, a year of significant transformation
Here we go again. Another year, and more predictions. First, however, let’s look briefly back at the last year. It turns out that…
Best New Year’s Wish for PR Writers
By Don Bates, APR, Fellow PRSA Every PR writer wants to write better. Every PR manager wants their teams to write better. Every PR…
WaPo launches WP Ventures to create products and experiences “worth paying for”
The Washington Post is launching WP Ventures with the goal, states Matt Murray, Executive Editor, of strengthening “our business by increasing the profitability of…
A multiplayer game: Search Engine Optimization in 2025
For a long time, SEO was largely synonymous with Google Search Optimization. SEO tactics and strategies didn’t only apply to Google, of course.…
2025: “It’s going to be a wild ride!”
Well, it’s that time of year again, so I’m dusting off the ol’ crystal ball I’d hauled out with the Christmas…
How much does a Public Service Announcement campaign cost?
By Ivette Achong, Vice President, Connect360 You probably already know that a national public service announcement campaign can generate huge awareness by tapping into…
AI revolution is a “fundamental transformation in how strategic marketing decisions are conceptualized and executed,” states new report
Lightricks conducted a collaborative research project on the AI revolution with the American Marketing Association surveying over 1,000 marketing professionals. The results were…
Jobs “likely to be first on the chopping block” following Omnicom and IPG merger
The advertising world is no stranger to dramatic shakeups, but few moves in recent years have been as seismic as the $13 billion merger…
Omnicom’s acquisition of Interpublic will create “headaches” as the companies combine, states WSJ
As Omnicom Group moves forward with its acquisition of Interpublic Group, marketing executives say clients of the two advertising holding companies might experience turbulence,…
State of Wikipedia report for December 2024
The final Chaos Index of 2024 sits at 70, a 13% increase over the previous month. The main driver of this change is a…
The basics of strategic PR writing: First point, it isn’t easy!
By Don Bates, APR, Fellow PRSA Let’s start with the conclusion: Strategic PR writing isn’t easy. It requires a lot of grounding…
Edelman lays off 330 people, stating “everything is interconnected now”
Edelman is laying off 330 people—a little more than 5% of its global workforce, in a restructuring that CEO Richard Edelman is presenting…
Axios HQ adds Mixing Board, described as a community of the nation’s top comms, brand and marketing leaders
Axios HQ acquired Mixing Board, described as a community of the nation’s top comms, brand and marketing leaders focused on advancing their industries.…
