New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
By Greg Kihlström The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build and implement a high-performance marketing technology stack…
Everything you need to know about Gmail’s blue “Verified” checkmarks
By Response Labs In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue…
Marketing and social media content writers in “first wave” being replaced with tools such as chatbots, states WaPo
When ChatGPT came out last November, Olivia Lipkin, a 25-year-old copywriter in San Francisco, didn’t think too much about it. Then…
Mad Men: A Perspective
By Rob Whittle, chairman and CEO at Williams Whittle If you’re of a certain age that when you buy an econo-sized bottle…
Twitter may now be worth a third of its value compared to when Elon Musk acquired it, reports CNN Business
A Fidelity fund has slashed its estimate of Twitter’s value “amid ongoing chaos at the company, implying the social media platform may be…
Podcasting continues to be one of the fastest-growing digital channels, states IAB U.S. Podcast Advertising Revenue report
Following a year of unprecedented growth for the overall digital advertising industry in 2021, 2022 was a year of headwinds related to a slowing…
Podcasts return between $4 and $6 for every dollar spent, states study of ad buyers
Identifying a medium’s return on ad spend is tricky, but Acast set out to do just that, reports Inside Radio. After conducting a…
Stakeholder communications can make or break a brand, say WWPR speakers
By Debra Silimeo “Knowing who your stakeholders are, and how we connect them to the organization, is the essence of communications,” according to Martha…
WaPo announces AI Taskforce and AI Hub
“AI presents a significant opportunity to support the work of our journalists and enable us to better serve our readers,” wrote Washington Post publisher…
Most PR pros expect earned media to become more difficult to secure during next five years finds new survey
A newly-released Muck Rack survey delivered insights to the PR industry to help improve the workflow of public relations professionals. Muck Rack distributed…
New book by agency head Carrie Fox highlights the power of communication in shaping society
Carrie Fox, founder and CEO of Mission Partners, right in photo, released her latest book, More Than Words: Communications for Courageous Leaders. The book,…
Consumers concerned about fake reviews across all e-commerce sites finds new survey
Consumers are concerned about fake reviews across all e-commerce sites, but one site in particular remains high, according to Search & Performance Marketing…
Current Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is The Mather Group’s proprietary metric for measuring turbulence throughout Wikipedia and tracking the…
Stephanie Linnartz, new Under Armour CEO, says her goal is delivering “elevated design and products”
“Short term, the news from Under Armour isn’t great. In posting fourth-quarter results that were mostly in line with expectations, it sees…
Five things every great landing page needs to have
By Tracie Varvir, Response Labs Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that…
