The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms
The demands on marketing teams within the enterprise continue to compound as rising expectations from stakeholders and consumers require improvements in results from marketing efforts while improving the efficiency with which they are performed. Marketing Operations is thus becoming a more critical function within high-performing marketing departments focusing teams on optimizing marketing processes to increase efficiency and effectiveness in meaningful and sustainable ways that benefit customers and the business.
In this latest book in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of Marketing Operations is explored. The Agile Brand Guide: Marketing Operations by international best-selling author Greg Kihlström gives marketing professionals a solid overview of the Marketing Operations and how to best implement it successfully in a short guide format and will be available in print, digital and audio formats.
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams and includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Tommi Marsans, Verizon Business Group Transformation Lead.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.
The Agile Brand Guide to MarTech Stack Evaluation is available now in print and as an ebook from Amazon and directly from The Agile Brand website at: https://www.agilebrandguides.com
About Agile Brand Guides
Providing marketing leaders and aspiring leaders an overview of key marketing concepts, platforms, and trends in three hours or less.
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively, and to understand the principles and
Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer Journey Orchestration (CJO), Marketing Technology stack evaluation, and the fundamentals of Agile Marketing.
More here.
