AI in PR in 2023 is focus of Muck Rack survey
Muck Rack recently surveyed 1,034 PR professionals with the goal of delivering insights to help improve the workflow of public relations professionals, particularly related to the rapidly expanding field…
Using customer personas to build better and more efficient marketing campaigns
By Response Labs Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers,…
In-house agencies “here to stay” states ANA
New Study Shows 82 Percent of Marketers Now Have In-House Shops, Compared to 78 Percent in 2018 In-house ad agencies are no…
The latest Agile Brand Guide helps marketers at large organizations successfully implement Agile Marketing
Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to…
Top insights for Gen Z marketing
By Lauren Meadows, Williams Whittle In March 2023, Williams Whittle conducted a survey of 144 people between the ages of 11 and 26 (Gen…
Podcasts have become a big part of the normal routine, and news diet, of many Americans, reports Pew
Following a steady increase in podcast listening over the past decade, podcasts have become a big part of the normal routine – and news diet…
Controlled experiments at Response Labs
By Emily Barnard, Response Labs At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A…
Our best resources for research & analytics
By Brianna Martin, Mighty Citizen All of the marketing efforts in the world will be ineffective if you don’t know who you’re…
New accessibility guidelines available from The Washington Post
The Washington Post announced that accessibility guidelines are available as part of its open-source design system. Launched last year, this system made fundamental…
April 2023 Wikipedia Chaos Index
The Chaos Index is The Mather Group’s proprietary metric for measuring turbulence throughout Wikipedia and tracking the community’s current sentiment towards corporate-…
Advertising & public relations: A dynamic duo
By Ron Owens Advertising and public relations are gradually ending their rivalry in the marketing communications family and joining hands. The key pressures which…
Top insights to better target donors
In February 2023, Williams Whittle, in conjunction with KB Insights, conducted a national survey of adults to better understand donor behaviors and intentions to…
SEO needs more than AI
Everyone’s wondering if AI, and Google Bard specifically, will be the end of SEO. If Bard can answer any question, including long, complex…
What to expect when you’re rebranding
By Tanya Nazarian, Senior Vice President, Growth at Grafik I’ve heard more than one CMO over the years jokingly refer to his or…
Data Investigations: Consider breaking your data processing into multiple steps
By Response Labs From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things…
