Momentum grows for four-day workweek
For a growing number of agencies and companies, the four-day workweek is becoming, according to Adweek, “a reality, along with a point of pride and recruiting prowess. As workers…
Current Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is The Mather Group’s proprietary metric for measuring turbulence throughout Wikipedia and tracking the…
Disinformation and lack of trust are top concerns for journalists in 2023
One in five journalists have switched jobs or made a career change due to the economy, according to new survey results from Muck Rack,…
Lawsuit claims some social platforms know, but intentionally disregard, their destructive effects on teens and children
Meta Platforms, TikTok, YouTube and Snapchat parent Snap have known, but intentionally disregarded, the addictive and destructive effects their social platforms have on teens…
Six ways to prepare for a website redesign
By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research.…
Data Privacy Policy Updates (March 2023 Edition)
By Response Labs On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act…
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift…
12 nonprofit marketing trends for 2023
As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in…
Keys to ad agency success, growth and survival
This article is dedicated to those who seek to establish, maintain and manage a successful advertising agency. By Ron Owens There are over 18,…
Data Investigations – Part 4: Turn It Off And On Again
by Christopher Kayser Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help…
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns…
Top Branding & Strategy Resources From Mighty Citizen
By Brianna Martin, Director of Brand Marketing, Mighty Citizen To present your organization accurately, effectively, and in the best way possible, your branding and…
Readers put more trust in local news products than national, states new study
Americans have a dismal view of the national news media, reports MediaPost. Only 26% have a favorable opinion, and 53% have an unfavorable one,…
AMADC presents Feb. 23 forum on “Black Resistance: How Marketing Professionals are Resisting the Status Quo and Thriving in Their Careers”
AMADC celebrates Black History Month on Feb. 23, 6:00 – 8:00 pm, with a community forum moderated by Bennie F. Johnson, above, CEO…
Consumers want brands to show they listen and react to public opinion
Consumers want to influence brands, judging by Collaboration & Consensus: Do Consumers Feel Heard?, a study from Ruder Finn, conducted with Full Spectrum Insights.…
