More than 9,000 marketing and customer experience teams reveal 2023 digital trends in Abobe report
For over a decade, Abode states that it has been charting the digital landscape to share insights that will help business leaders weather the challenges ahead. According to Adobe: “Your…
Half of Americans responding to recent survey indicated they believe national news organizations intend to mislead and misinform
Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform or persuade the public to adopt a…
Engaging employee value propositions: Not just a “nice to have”
By Kathleen Morrison, Senior Manager, Content Strategy at Grafik The arrival of the COVID-19 pandemic in early 2020 changed our working lives in…
Yahoo to lay off more than 20% of its workforce this year, part of broader effort to streamline advertising unit operations
Yahoo will lay off more than 20% of its workforce by the end of 2023, eliminating 1,000 positions this week alone, the company…
WJLA’s Veronica Johnson featured in WaPo story about Black women changing TV weather
For decades, broadcast meteorology has been dominated by White men — leaving out women, and particularly women of color. Of the hundreds of chief meteorologists…
Client expectations from their ad agencies
By Ron Owens Seeing yourself as others see you is vital to any individual trying to make his or her way in this rough-…
What can a website redesign do for your organization?
By Brianna Martin, Director of Brand Marketing, Mighty Citizen Redesigning your organization’s website can open new opportunities to improve your brand, audience engagement…
Many consumers prefer generic messages to personalized ones, states study
Most consumers will share their personal data with brands they trust, reports Email Marketing Daily. But, continues the report, “many will jump ship if…
Americans are listening to podcasts more frequently since the start of the pandemic, finds new survey
One in three Americans responding to a survey say they are listening to podcasts more frequently since the start of the pandemic nearly three…
Undervalued best practices that increase email marketing effectiveness
By Response Labs Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a…
New Wikipedia & SEO book for businesses and communicators now available
Josh Greene, CEO of The Mather Group, LLC, has released his latest book, Wikipedia for 2023: The Rules & Latest Developments that Businesses…
Journalist responses to PR pitches drop to “lowest level ever,” states Propel
Propel, a PR Management platform (PRM), reports that its Q1 2023 Propel Media Barometer found that journalists only responded to 2.66% of the…
You’re smarter than spell-check
By TalentMEDIA Spell-checking features are often lifesavers, but they are not all-knowing. An editor learns quickly to read every there/their/they’…
One fifth of all journalists now live in NYC, LA or D.C., finds Stop the Presses
Employment for journalists has fallen steadily at newspaper in recent decades, but it has grown among broadcasting and internet publishers, according to Stop the…
SEO tactics for 2023
By Josh Greene, CEO, The Mather Group In 2023, SEO is going to stand for Stretch-Energize-Optimize. If organizations want to see results,…
