“House of the Customer,” a new book by Greg Kihlström, discusses how brands can create the personalized customer experience of the future
By Greg Kihlström Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a…
New podcast launches plunged In 2022
The number of new podcasts “plunged” in 2022, with less than a third as many new series launches during 2022 as in the prior…
Everything you need to know about Contact Keys in Salesforce Marketing Cloud
By Response Labs Inc. We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing…
Grammar tips: When do you capitalize a noun?
By TalentMEDIA Services Chicago defines a common noun as: “the generic name of one item in a class or group,” noting it isn’t…
Pantone color of the year 2023: An animated red “vibrating with vim and vigor”
“I’m old school and still have my pantone swatch books and refer to them all the time,” says Juan Plaza, VP of Design…
Get the best out of your ad agency
By Ron Owens, Guest Columnist When I was an advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best…
Marketers using fixed or output-based fees, not labor-based fees, with increasing frequency, according to an ANA study
Labor-based fees remain the dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according…
The customer experience paradox: A prediction for 2023
By Greg Kihlström, Principal & Chief Strategist, GK5A For a while now, the marketing and advertising world has been grappling with two very important,…
Media now represent a fifth of Americans’ most indispensable brands, reports Media Daily News
Media brands rank as nearly a fifth of America’s most indispensable ones, including three new ones — TikTok, Instagram and Spotify — being added to…
“Inclusion” voted ANA’s Marketing Word of the Year for 2022
“Inclusion” is the ANA’s Marketing Word of the Year for 2022. Last year’s ANA Marketing Word of the Year was “Diversity,” an…
BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S.…
Agency considers creating hubs where employees are concentrated or near clients
R/GA is closing its Hudson Yards office in New York City as well as its office space in downtown San Francisco as part…
The lost art of the phone call
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and…
Twitter lost 50 of its top 100 advertisers, report says
Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states…
Public relations “becoming less territorial, making freelance and consulting work more viable”
Highly skilled workers are being laid off in droves, “but there’s still a major demand for marketing and communications talent — just maybe not…
