Customer-centric strategy is more than just personalization
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that…
Messaging Platforms: What they are and why you need one
By Brianna Martin, Mighty Citizen At its most basic, a messaging platform is a document that describes what your organization should say about itself.…
SEO myths, missteps and magic
— Pros share SEO tips at Mid-Atlantic Marketing Summit — This post, presented in Axios Smart Brevity style as taught by Mike Allen during the…
Data storytelling: The secret to nailing your next presentation
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in…
How to Write a Communications Plan using Mighty Citizen’s Annual Communications Plan Template
By Brianna Martin, Mighty Citizen The last few years have been rough. You’ve been weathering the storm for years now with no idea…
Survey says: 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S.…
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is latest in the Agile Brand Guides series
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series Customer Journey Orchestration (CJO)…
Why ad agencies lose accounts and how to avoid it
By Ron Owens This is “must reading” for ad agency management executives, creative, media and agency support staff. Having worked in the advertising industry…
Average person spends eight hours daily online, finds new study
The average person spends eight hours per day online — and 44.7% of consumers are increasing their internet use, according to the 2022 Internet…
Twitter sees “massive drop” in revenue states Elon Musk
Elon Musk said Friday, Nov. 4, that Twitter has seen a “massive drop in revenue,” as a growing number of advertisers pause spending on…
WTOP in D.C. offers buyouts as “listening and revenue have gone backwards”
103.5 WTOP, Washington, D.C, notified its staff that the company is offering contract buyouts in the form of a Voluntary Separation Program…
“There are too many podcasts,” states Muck Rack survey
Muck Rack’s State of Podcasting 2022 survey found that while fewer podcasters started their own show this year (68% in 2021 vs. 41%…
Advertising: Vital to our economy – essential to business
By Ron Owens To date, few Americans know that advertising is the key driver of the U.S. economy and a major contributor to…
What clients expect from their ad agencies
By Ron Owens Seeing yourself as others see you is vital to any individual trying to make his or her way in this rough-…
About 60 percent of Black viewers more likely to buy from brands that feature someone from their identity group in ads
There were mixed results in Nielsen’s Amplifying Black voices in media study, reports PublishersDaily. On the downside, continues PublishersDaily, there was a decline…
