National marketers lack vision into local partners’ business and marketing challenges
A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding…
Amazon has many products “watching us,” reports CNN Business
A TV that knows when you’re in and out of the room. A gadget that monitors your breathing pattern while you sleep. An…
Hispanics underrepresented in media industry, states GAO report
Hispanic workers are underrepresented in the media industry, according to a report released by Congressman Joaquin Castro (D-20-TX), conducted by the General…
The opportunity in “&” thinking, an interview with Yes&’s Creative Directors
By Yes& Agency The creative process is inherently nonlinear, and there’s certainly no right or wrong way to get to a final…
One in three employees had job titles overstating their skills, states JobSage
When companies can’t afford the talent they really want, they may turn to other tactics to make positions more appealing for prospective employees.…
The Martin Agency adds three accounts without pitching them
After The Martin Agency’s new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21,…
The portion of people working primarily from home in D.C. last year was the highest of any large U.S. city
The portion of people working primarily from home in Washington, D.C., last year was the highest of any large city in the nation,…
Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms
By Greg Kihlström The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It…
Advertising and Media worst at handling layoffs, states JobSage report
Waves of layoffs have been sweeping the United States over the past couple of months, states JobSage, but, “many companies are handling “layoffs in…
2022 proving to be “rotten year” for agency new business
Compared with the same period last year, 2022 is proving to be a rotten year for agency new business, especially for creative services, according…
FTC seeks additional public comment on how children are affected by digital advertising and marketing messages
The Federal Trade Commission (FTC) is seeking additional public comment on how children are affected by digital advertising and marketing messages that the agency…
Forever Unified: Customer and Employee Experience
With increasing expectations from both customers and employees, businesses are relying on experience as a differentiator for both audiences, and you’ve undoubtedly seen…
PR pros must face today’s fractured audience states Axios
Public relations isn’t what it used to be, with social media, nontraditional publications and the influencer movement upending the traditional platforms of print,…
“Consumers three times more likely to trust their shampoo brand than news media”
The good news is that as far as brands go, is the ad industry “is deemed more trustworthy than much of the media it…
Gannett reports progress on diversity
USA Today came out with an article extolling its parent Gannet’s newsroom diversity, reports MediaPost. Across more than 200 newsrooms nationwide, says MediaPost,…
