Facebook parent Meta posts first revenue decline
Facebook’s decade-long streak of nonstop revenue growth has come to end, reports The Verge. The social network reported its first-ever yearly decline in revenue for the second…
Younger generations reexamining priorities and questioning definitions of success, reports Horizon Media
Financial and social uncertainty—sparked by inflation, soaring housing prices, the COVID pandemic and the war in Ukraine—have become a reality for a…
Hubspot study finds best times to send emails
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By…
“Read” receipts and other items that rile reporters
PR people are being advised to forego asking for “Read” receipts for the email pitches they send to journalists as the recipients resent them,…
Data shows profound and long-lasting workforce changes
Data reflecting changes in the workforce indicates how profound and long-lasting changes have become – specifically, the remote workforce. San Francisco Mayor London Breed’…
UK teens shun traditional news channels for TikTok and Instagram, states Ofcom report
More teenagers in the UK are turning away from traditional media outlets and getting their news from social media, new research from Ofcom has…
Think Small for Great Results
By Ron Owens The article below is “must-reading” for the advertiser or marketer who seeks great results combined with astute, savvy fiscal jurisprudence.…
Fox News marks 73 straight weeks as most-watched in cable news
The week beginning July 4 marked the 73rd consecutive week that Fox News Channel averaged more total viewers in total day and primetime than…
Many digital subscriptions dropped within the first day, states new report
Data from the paywall tech company Piano shows about 33% of new subscribers cancel their digital subscriptions within a day. Piano, one of the…
Twitter is go-to social network for journalists, states Pew Research Center
Twitter is the go-to social network for journalists, but it isn’t the top platform that the public turns to for news, according…
“New economy” ad sector feeling “biggest pinch” in uncertain economy
The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of…
Advertisers need more “schooling” finds new study
The bulk of ad execs responding to a survey believe the level of media training for advertisers is either somewhat or entirely unsatisfactory with…
Study finds Jeep “most patriotic” for-profit brand
Jeep has been named the “most patriotic” for-profit brand for a 20th year in a row in a Brand Keys study, despite the…
Marketers facing thrifty consumers
Thrifty is back and marketers need to adjust consumer messages to express compassion and understanding, states MediaPost. Data shows a reverse trend to the…
Local newspapers continue to die at rate of two per week, states new report
The United States continues to see newspapers die at the rate of two per week, according to a report on the state of local…
