Changing workplace options causes Yelp to close three offices, including D.C.
Yelp will close what it called its three most consistently underutilized offices July 29—Chicago, New York and Washington, D.C.—along with reducing its footprint at its facility in…
Roe V. Wade decision may have a “major influence across the advertising industry,” reports MediaPost
As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right…
Event and PR Observations from the Biden White House
Adam Shapiro, who leads Adam Shapiro Public Relations in D.C., attended a White House Pride Month Celebration in the East Room on June…
Design trends in 2022: resurgence of retro
By Liquified Creative When refreshing a logo or designing a brand from scratch, there are important factors that designers must consider when going through…
Successful Partnerships Depend On Several Key Factors
By Ron Owens As a seasoned advertising and marketing professional, I have seen, witnessed or been a part of a few agency partnerships…some…
Meta “responding to the rise of TikTok,” reports The Verge
Facebook employees were given a new directive with sweeping implications: make an app’s feed more like TikTok, reports The Verge. The Verge states:…
BIA lowers estimate for 2022 U.S. local ad revenue
BIA Advisory Services, Chantilly, VA, has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of…
Newspaper revenues drop by more than half in past two decades as publishers saw a decline in the value of advertising they sold
Newspaper publishers have seen revenues drop by more than half in the past two decades, as the internet disrupts advertising markets that once funded…
Two-thirds of surveyed plan to invest in metaverse tactics
Two-thirds of 500 marketers surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related…
Layoffs and hiring slowdowns hit tech companies
“High-flying startups with record valuations, huge hiring goals and ambitious expansion plans are now announcing hiring slowdowns, freezes and in some cases widespread…
Gannett “dialing back” on publishing while elevating digital marketing services
Gannett, based in McLean, VA, will be “dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing…
Amazon to overtake Walmart as biggest U.S. retailer in next few years, states new report
The dramatic shift of retail to the online environment will result in Amazon passing Walmart to become the largest retailer in the U.S.…
Should you use emojis in email marketing?
By Liquified Creative In the world of email marketing, the following question is all too familiar: How do I make my campaigns stand out…
Meta to provide more information about how advertisers target people with political ads
Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the…
Insights from PSA Directors in Williams Whittle’s 2022 annual survey
By Kelly Callahan-Poe, President, Williams Whittle Every year, we ask PSA Directors across the country what trends they are seeing and what impact…
