New research shows the PR-journalist relationship is getting worse
Journalist engagement with PR professionals is continuing to fall over time. According to the Propel Q2 Propel Media Barometer report, which analyzed roughly 400,000 story pitches that PR people…
PR firm tells clients to keep quiet on draft Supreme Court opinion overturning Roe v. Wade
Public relations firm Zeno is privately advising its high-profile corporate clients to avoid commenting on the draft Supreme Court opinion overturning Roe v.…
Winning Elections in 2022
By Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s…
Agencies may face legal risks working for fossil fuel clients
If you’re an agency, working for Big Oil might get you sued, says an Adweek post. That’s the message of a new…
Engaging with U.S. Hispanics is “essential strategy for brand growth,” states Univision
For many advertisers, “there are many opportunities for advertisers to connect and engage with U.S. Hispanics once they understand the diversity of this…
Evaluating your ad agency’s performance? Here’s how not to do it.
By Ron Owens As a long-time agency principal, marketing consultant and advocate of agency evaluation, I see both good news and bad news…
Gannett, the nation’s largest newspaper chain, and other publishers cutting back on printed editions
For more than two decades, industry sages have been predicting the death of the printed newspaper. Now, reports The Washington Post, “a growing number…
Digital ad revenue in U.S. jumped 35% in 2021 according to new report
Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online…
“Culture changes” lead to Cracker Jill sharing spotlight with Sailor Jack
Sailor Jack has been Cracker Jack’s main mascot for more than a century but, states Adweek, as the 2022 Major League Baseball season…
CRM in a cookieless world: paid media solutions
By Response Labs Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome…
Consumer online behavior shifting, finds new study
Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those…
What are tech job candidates looking for in 2022?
Tech recruiters understand that talent acquisition strategies are tied closely to retention, reports Vector Talent Resources. If you can keep the tech talent you…
Objectives of client/agency relationships
By Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when…
The Washington Post had more than 86.8M total digital unique visitors in February 2022
The Washington Post had more than 86.8M total digital unique visitors in February 2022, according to Comscore. This represents a 16% increase from…
Fox News Channel gains viewers in first quarter of 2022 while MSNBC and CNN show sharp drop
Driven by the surge of interest in live breaking news of Russia invading Ukraine, and compared to the unusual declines of a year ago,…
