Marketing to Gen Z
By Kelly Callahan-Poe As a group, Generation Z, AKA Gen Z, in their tweens to mid-twenties (9-24), are the most digitally native generation. Understanding their media habits,…
Google collects data each time your Android phone sends/receives a call, reports MediaPost
Google has been collecting data from Android devices and sending the information to its servers each time a call or message is sent or…
Social Media Metrics: A Strategic Approach for 2022
By Liquified Creative In a digital landscape with more competition, content, and networks than ever, the importance of keeping up with the latest social…
The Washington Post named top news source for opinion leaders inside the Beltway by 2021 Erdos and Morgan study
The Washington Post reports it is “the number-one news source for opinion leaders inside the Beltway and those across all three branches of…
Peter Shankman joins BluShark Digital as futurist
Peter Shankman will be joining BluShark Digital, a D.C.-based digital marketing agency, as a futurist. According to a release, Shankman is a…
New survey concludes consumers want brands to take a stand for Ukraine
As businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research shows that consumers have high expectations…
Journalists focus on online newspapers and Twitter first for news
A slight majority – 57% – of journalists get their news from online newspapers or magazines, down from 58% in 2021. 18% get their news from…
Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the…
A New Grad’s Guide to Landing Their First Web Developer Job
By Liquified Creative Finishing school and entering the working world can be a challenging experience. But let’s be positive – you graduated. The next…
AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA’s most recent CMO Survey is “bursting with good news,” reports AMADC. Some of the “good news” includes: Yearly growth in marketing spending…
Successful advertising agency management
By Ron Owens This column is dedicated to those who seek to establish and manage a successful ad agency. There are over 18,000…
Four things the pandemic revealed about Public Relations
By Sean O’Leary There are tests, there are stress tests, and then there is whatever you call a global pandemic entering its third…
Why employee morale matters and how Liquified Creative supports it
By Liquified Creative It’s no surprise that people produce their best work in a positive, supportive workspace. At Liquified Creative, we believe that…
Cable news viewership increased during Russia’s invasion of Ukraine
Cable news viewership jumped during Russia’s invasion of Ukraine, with Fox News Channel leading the way and CNN showing the most dramatic increases,…
The Changing Media Landscape for Giving: 2022 Donor Survey Results
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the…
