Humor made a comeback in Super Bowl ads and it was “welcomed by all”
This year’s Super Bowl may have been super for reasons that had little to do with football. As a society, and as individuals, we have been cooped up and…
Study shows waning trust in mainstream TV news as political fervor and tribalism surge, states MediaPost
After years of tracking the relative trust that regular viewers have in the TV news networks they watch, the major mainstream outlets are trending…
The Super Bowl was different this year
As many of you, I gathered with friends and family to watch the Super Bowl and, of course, the ads. I historically make sure…
5 Questions with Liquified’s Creative Team
By Liquified Creative Our team recently welcomed aboard two new members to our creative department, Kendall Brandt and Hollis Glick. We were fortunate to…
Print editions of six “iconic” magazines to end
Dotdash Meredith is eliminating the print editions of six of the former Meredith Corp.’s most iconic magazines, states MediaPost, “including InStyle, Entertainment Weekly,…
Absolutely sick and tired of the pandemic?
By Richard Coad, MDB Communications If you are absolutely sick and tired of the pandemic, you’re hardly alone. In an article by Alex…
Don’t try to be different and other new business presentation tips
By Ron Owens As a seasoned advertising professional, I have prepared and participated in many new business presentations, and luckily, I have been fortunate…
National PRCG members share 25 PR trends they are watching for 2022
Capitol Communicator regional editor Jeffrey Davis was among 25 PR professionals asked by the national Public Relations Consultants Group (PRCG) what they’ll be…
C-360’s 2022 predictions for marketing, media and design
By C-360 In keeping with the spirit of the new year, a few members of the C-360 team rounded up forecasts about…
Can these brands be saved?
By Liquified Creative Rising or falling, all companies have a brand, and it’s not the logo, signage, or stationery package. Think of the…
Google’s total ad revenue surges in 2021’s fourth quarter
Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost.…
Fox News Channel marks 20th consecutive year as the No. 1 cable news network
Fox News Channel is marking its 20th consecutive year as the No. 1 cable news network in total day and primetime, according to Nielsen…
Podcast advertising jumps 21 percent in 2021
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to data from MediaRadar. Spending rose by 46% year-…
Next generation of consumers – and marketers – see brand’s purpose as a must in advertising and marketing, states Martin Agency post
Brand purpose and responsibility are more important than ever — “for the societal good, yes, but also to connect with young consumers whose views are…
Making Waves: Liquified Creative’s 3 Predictions for 2022
By Liquified Creative As we begin the new year, members of our team have made their predictions about what to expect in the worlds…
