ANA study finds email most-used response medium, but direct mail can be remarkably effective
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to an ANA study. The…
New Wikipedia book focuses on what you need to know to succeed
Wikipedia for Business 2022: The Rules and Developments that Businesses and Communicators Need to Know to Succeed In his latest book, Wikipedia for Business…
The Washington Post records more than 71 million unique digital visitors in December 2021
The Washington Post reports it had 71.6 million total digital unique visitors in December 2021, up 13% month-over-month. Of this audience,…
Google sued for allegedly deceiving consumers and invading their privacy
The District of Columbia and three states are suing Google for allegedly deceiving consumers and invading their privacy by making it nearly impossible for…
TorchLight Hire predicts 2022 will see continuing changes related to the hiring of area marketing and communications leaders
Stephanie Ranno, TorchLight’s VP of Business Development and Account Management, provides 2022 predictions regarding continuing changes related to the hiring of marketing and…
Ad industry struggling to retain diverse employees, states study
As the ad world continues to work to diversify its employee base, it’s struggling to retain employees due to pervasive issues ranging from…
WalletHub ranks how frequently people are leaving their jobs
With Americans quitting their jobs at record rates during the so-called “Great Resignation,” WalletHub released its report on 2022’s States With the…
Survey finds the number of people who view government and media as divisive forces grew sharply during the past year
According to the Edelman 2022 Trust Barometer, more people worldwide appear to trust businesses and industries than they do the government and news organizations,…
SEO in 2022
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart…
2022 and COVID may be time when government seeks to prioritize “positive citizen experiences”
By Andy Blenkle While COVID’s wake has created harm for citizens and the economy, I believe the pandemic’s overall effects have been…
2022 Predictions from Lisa Nirell, Patrick Rafferty and Laura Taylor
Lisa Nirell, EnergizeGrowth LLC, shares her 2022 predictions in the video above. Nirell is a sales and marketing consultant working to help CEOs and…
Introducing “Meaningful Measurement of the Customer Experience”
By Greg Kihlström I’m thrilled to announce the release of my latest book, Meaningful Measurement of the Customer Experience, which dives deep into…
Great Resignation Will Spill Over to Agency-Client Relationships in 2022
By Michael DeMos The Great Resignation is changing the work climate in the U.S., with countless articles and podcasts covering the reasons and…
Innovation and Agility Will Lead Way for Events in 2022
By Reggie M. Kouba, President & Founder, RMK Productions The last two years have thrown nothing but curve balls at those of us that…
2022: A Year of Fundamental Change for Communicators
By Phil Rabin, Editor, Capitol Communicator For some reason, when we turn the calendar from December to January, we assume that our world starts…
