Swearing More? Blame It On The S#%$ Pandemic!
By Richard M. Coad, Chief Creative Officer, MDB Communications A well-researched article by Anne Marie Chaker of The Wall Street Journal sheds much light on this new development. A…
Enhance Your Career Through Effective Public Speaking
By Ron Owens This article is dedicated to those who seek a professional skill to get ahead of their contemporaries Many marketers – however articulate…
BIA Increases Estimate for 2022 U.S. Local Advertising Revenue to $173.3B
BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion from its earlier estimate of $161.5…
AdAge Posts Plea to Women Planning to Leave Ad Business
Courtney Saul, a VP, group account director at Chemistry, an agency with offices in Atlanta and Pittsburgh, has an AdAge post in which she…
More than a Third of U.S. Ad Execs Plan to Leave Within Two Years, Finds Survey
More than a third of U.S. ad executives plan to leave their current jobs within the next two years, reports MediaPost, “and many…
Survey Finds 50 Percent of Marketers Feature LGBTQ+ Casting in Ads
Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report,…
Selecting An Advertising or PR Client Is Not Easy
By Ron Owens This article is dedicated to agency management people and their associates responsible for agency new business. It’s easy to find…
Ad Industry Projected to Expand at “Fastest Rate Ever”
The U.S. and worldwide ad economies are now projected to expand at their fastest rate ever, according to a consensus, as well as…
Women Leaving Ad Industry at “Alarming Rate,” States Ad Age
For the first time in four years, women hold fewer than half of the jobs in the agency, media and tech industries, according to…
New study shows how brands allocate their marketing budgets
A new study by social advertising intelligence platform BrandTotal offers insights into the ways that top established or incumbent brands and their competition are…
Marketing/Advertising Industry More Diverse than Ever, States New Study
The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA…
Majority of Americans Experienced Negative Mental Health Effects from Using Social Media, Finds New Study
A study conducted by an online therapy directory service finds a majority of Americans — 58% — say they have experienced negative mental health effects from…
Advertising to Young Children is Misleading and Unfair, States National Financial Educators Council
Advertisers in the US spend more than $4 billion every year marketing products to children, states a report from the National Financial Educators Council.…
Axios HQ’s “The Workplace Communications Crisis” Examines Internal Communications Issues
Axios HQ’s new report, “The workplace communications crisis,” asks the questions about why internal communications aren’t working, and attempts to address what…
Should You Change the Name of Your Agency/Company?
By Ron Owens One of the most popular games played by business people these days is agency / corporate name changing. Mergers, acquisitions, new principals,…
