Should You Change the Name of Your Agency/Company?
By Ron Owens One of the most popular games played by business people these days is agency / corporate name changing. Mergers, acquisitions, new principals, new services, new products and changing…
Cable TV News Viewing Shrinks Significantly in October
October’s results for cable TV news channels viewing continues to soften this fall — with the three big competitors losing anywhere from 5% to…
Confessions of a Business Book Addict
By Kelly Callahan-Poe, President, Williams Whittle Warren Buffet says “Read 500 pages…every day. That’s how knowledge works. It builds up, like…
Metaverse is Key to Internet’s Next Phase
In the half-life of bright shiny things galvanizing the media industry’s attention, the metaverse has jumped a virtual shark, states MediaDailyNews. According…
Talkwalker and HubSpot Define Top Social Media Trends for a Successful 2022
Talkwalker, the #1 consumer intelligence company, and HubSpot, the customer relationship management (CRM) platform for scaling companies, have published their latest Social Media Trends…
10 Marketing Trends for Nonprofits
By Kelly Callahan-Poe, President, Williams Whittle We began 2021 hopeful that the pandemic was behind us. With the rise of the Delta variant…
To Err Is Human—It’s What Comes Next That Matters
By Laurie Bonner, Editor for TalentMEDIA Services “Look at this!” Everyone in the darkened room gasped. We were at an editing conference, and the…
40 Lessons Learned from a 40-year Ad Veteran
By Cary Hatch, CEO, MDB Communications It may be luck, pluck, or our date of origin’s good karma…but the fact that we’…
Feeling A Little Testy?
By Richard Coad, Chief Creative Officer, MDB Communications Does it seem like more people have a short fuse these days? That’s true according…
“Advertising No Longer The Least-Trusted Profession, But Not By Much,” Reports MediaPost
Advertising is no longer the least-trusted profession in the world, but it still ranks near the bottom, according to an annual study conducted…
Mobile Advertising Expected to Surpass Direct Mail in 2022
BIA Advisory Services forecasts that in 2022 mobile advertising spending, for the first time, will surpass direct mail as the top media advertising platform.…
Employment in Advertising, PR and Related Services Increases by 1,000 Jobs in September
Employment in advertising, public relations and related services increased by 1,000 jobs in September 2021, the smallest job gain since the spring, reports…
Local Advertising Set for Strong Growth Through 2022
Local U.S. advertising will enjoy 6.4% growth in 2022, to reach $138 billion, following 9.9% growth this year — the strongest recovery…
Study Finds Growing Use of Facebook and Twitter by Members of Congress in Elections
The 2020 election occurred in a vastly different cultural and political climate than the 2016 race, reports Pew Research Center. A new Pew Research…
Advertisers and Agencies Take Note: Americans are Postponing Major Life Changes
In a study that has implications for advertisers and agencies, a significant percentage of Americans say they will be delaying “major life changes,” reports…
