Six Tips for Effective Proofreading
By Laurie Bonner Can yuu raed htis? You probably can—because your brain is really good at autocorrecting. But that can be a problem when you’re trying to ferret…
U.S. Government Report Finds Latinos “Perpetually Absent” in Media
Latinos are perpetually absent in major newsrooms, Hollywood films and other media industries where their portrayals — or lack thereof — could deeply impact how their…
Relationship Advice: Brand Edition
By Kate Struthers , Account Executive, Beyond Definition It’s not always love at first sight when it comes to your new brand. I have…
“Podcasts Drive High Brand Awareness,” Finds Nielsen Survey
Nielsen, which offers a podcast buying service, has released a survey showing that podcasts drive high brand awareness and purchase intent, reports Publishers Daily.…
Williams Whittle Nonprofit Marketing Webinar Series Episode 1: Donor Survey Results & Insights
In the first of a series of webinars targeted at nonprofits, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey…
Majority of Survey Respondents Say There are Too Many Premium Streaming Services … but They Plan to Add More
Seventy percent of respondents to a survey said there are too many premium streaming services, reports Television News Daily. The same research, continues the…
Excuse Me, But That Happy Face Emoji Really Annoyed Me!
By MDB Communications Apparently, a smiley face is no longer just a smiley face. According to an article by Aiyana Ishmael of The Wall…
B-to-B Marketing…A Tough Sell
By Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it.…
Facebook’s Algorithms “Fuel the Spread of Misinformation,” Reports The Washington Post
A new study of user behavior on Facebook around the 2020 election is likely to bolster critics’ long-standing arguments that the company’s…
More Local Ad Agencies Now Using TikTok in Campaigns
Borrell Associates Inc., based in Williamsburg, VA, released a study measuring which social media platforms local ad agencies deemed to be “very” to “‘extremely’…
What Does the 2020 Census Mean to Communicators?
The United States is more diverse and more multiracial than ever before, according to new 2020 Census data, reports CNN. “Our analysis of the…
The Washington Post Launches Initiative to Add Younger and More Diverse Audiences
The Washington Post created Next Generation, billed as “a new initiative to accelerate the acquisition of younger and more diverse audiences through new products,…
WF? The Great Workplace Experiment
By: Cary Hatch, CEO, MDB Communications Sixteen months ago, fickle COVID protocols and lockdowns launched the ad world into the “Great Workplace Experiment”. Work…
Deborah Lehr to Lead Edelman Global Advisory as CEO and Managing Partner
Edelman is planning to invest at least $10 million to bolster its public affairs business, the public-relations giant said, as businesses increasingly seek…
Ad Industry Success & Survival Depends on Diversity
By Ron Owens As a seasoned-marketing and advertising professional, who happens to be Black, I have faced or been confronted by many interesting…
