The Washington Post States it is “Committed to Building a Stronger Culture of Diversity and Equity”
The Washington Post reported its workforce demographics and stated that it is an organization “that values and is committed to building a stronger culture of diversity and equity, where current…
Local TV News Producers to Continue Using Zoom for Interviews Post Covid
In a survey of local TV news producers by leading satellite media tour and virtual event production firm D S Simon Media, 85% of…
BIA Forecasts Revenues from Traditional and Digital Ads to Hit $142B in 2021
BIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion…
Ad Industry Values MSNBC More than Fox News, States MediaPost
Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to…
Reaching Zillennials with Nostalgia
By Chris Schembri, Founder and CEO of Aletheia Marketing & Media Do you remember when you were a kid, and you could not wait…
Ad Industry Employees Exiting in “Droves,” Reports Business Insider
People are leaving the advertising industry in droves, and it’s challenging ad agencies trying to rebound from a crushing pandemic, reports Business Insider.…
Cable News Networks See Significant Loss of Viewers
Viewership of cable news networks in recent months has been down versus 2020, reports Deadline, “when a presidential election and a worsening Covid-19…
How To Maximize Your Salesforce Marketing Cloud Investment
By Jeffrey Rudolf, Response Labs You’ve made a big investment in Salesforce Marketing Cloud. It’s an enterprise tool with deep capabilities, but…
The Not-So-Clear View
By Johanna Daproza, Director of Creative Services at TalentMEDIA Services What’s in a name? Well, if your font name is Clearview, I’d…
Agencies Planning Post-Covid Office Changes That Include No Buffet-Style Food
As agencies and other organizations plan to have some or all employees return to the office, the work environment may be different than in…
U.S. Ad Spending Surged in May
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index, reports MediaPost. The data, continues…
Podcasts “Exploding in Popularity,” States Adweek
Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly, states…
Passing the Torch: Introducing the Two Marketing Moms Podcast
By Robert Whittle, Chairman and CEO, Williams Whittle The class of 2020 had it rough. Instead of walking across the stage to receive their…
Local Television Station Revenues in 2020 Received Big Boost from November Elections
While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept the industry in a good position…
Prime-Time English-Language Shows Show Significant Audience Slide For 2020-2021 Season
Among the top five English-language U.S. broadcast networks –– NBC, ABC, CBS, Fox and The CW — the average prime-time viewership sank 21%…
