Small Ad Agencies Can Produce Great Work
By Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to do. That sounds bold, but it’…
Are You Drinking Too Much or Not Enough?
By Richard Coad, Chief Creative Officer, MDB Communications A fascinating new book by Edward Slingerland, How We Sipped, Danced and Stumbled Our Way to…
Many Americans Overestimate Their Ability to Tell the Difference Between Legitimate and False News
Americans who are the most confident in their ability to spot “fake news” online are the most likely to fall for it, according to…
Broadband Data Consumption Returning to More Normalized Patterns
In another sign that American media consumption is returning to more normalized patterns, the rate of broadband data consumption for the average American household…
More than 77 Million People Visited The Washington Post’s Website in April
The Washington Post had 77.8 million total digital unique visitors in April 2021, according to Comscore. The average Washington Post reader spent 16.…
Travel & Hospitality — Where Less Is Never More
By Nick Teare, RP3 Agency It wasn’t too long ago that the old saying, “don’t let a good crisis go to waste,…
Which Witch Is Which?
By Mary Bruzzese, President, TalentMEDIA Services A few years ago, at the end of an episode of Wheel of Fortune, Pat Sajak mentioned that…
Consumers Worldwide Tired of Brands’ “Empty Promises,” Finds New Study
A new study finds “ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands’…
Ad Rebound Surges in April
In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. advertising marketplace…
New ANA Study Shows “Most Used” KPIs Are Not “Most Important”
Marketers believe the “most important” KPIs for their media investments are generally not the same as the ones that are “most used,” according to…
Radio Industry Takes Big Hit in 2020 Due to Cuts in Ad Spending
The radio industry took a big hit in 2020 due to the pandemic and subsequent cutbacks in overall ad spending. According to the first…
Bigger Brands Discovering Podcast Advertising
U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a…
All Agencies Look the Same on Zoom, States AdAge
Agency leaders are looking ahead—and looking forward—to a return to an old style of easy collaboration: sweaty rooms full of crumpled paper…
U.S. Internet Media Employment Hits All-time High
U.S. internet media employment in March rose by 2,200 jobs, reaching an all-time high of 301,200 jobs and crossing the…
The Agency Reel Today
By Rob Whittle, CEO, Williams Whittle Used to be that you toted your VHS tape to a prospect’s office, popped it in the…
