Marketing and Communications Agencies to be Acquired by Professional Services, Consulting and Mega-Technology Firms Within Five Years, Predicts Paul Duning, Capitol Communicator Publisher
Paul Duning, Capitol Communicator publisher, was interviewed on The Agile World podcast by host Greg Kihlstrom. During the wide-ranging podcast, Duning was asked what he thought marketing agencies would…
Get the Most Out of Your Ad Agency
By Ron Owens When I was advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my…
Amazon Using Deep-Learning Models to Improve Ad Relevancy
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of the…
Major U.S. English-Speaking TV Networks Will Have “Dismal Year,” Says Television News Daily
As the end of the TV season draws near, the major five U.S. English-speaking networks are poised for another dismal year, according…
“You Need to Rest,” The Martin Agency Tells Employees
The Martin Agency, based in Richmond, enacted more company-wide vacations — adding up to four extra weeks since March 2020 and a four-day…
U.S. Ad Market Turns In Best March Ever, Reports MediaPost
In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market…
How To Date Your Customers: Building Meaningful Relationships Through Personalization
You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when…
Some Ad Professionals are Suffering from Pandemic Burnout and Changing Careers
According to 16 ad professionals who spoke to Business Insider, workloads have increased during the pandemic, leading some to burn out and leave the…
Omnicom Encourages More Asian Representation In Ads
Global communications giant Omnicom has called PR, media and advertising pros to support the “three in five” challenge, an initiative developed by Omnicom’s…
Ad Industry Diversity Report Finds “Room For Improvement,” States Forbes
The 4As is hoping to use new survey data about diversity to improve the ad industry and foster dialogue, reports Forbes. According to the…
YouTube Dominates Social Media Reach Finds New Pew Study
Chart Shows Percent of U.S Adults Who Say They Use Social Media Platforms In a Pew study of Americans’ social media platform usage,…
Majority of Marketers Wanted to Quit in 2020 Says Survey
U.S. marketers had a rough time in 2020, judging by a new study from Sitecore, reports MediaPost. Of more than 400 marketers polled,…
Mix of In-Person and Virtual Work May Be “New Normal”
The post-vaccine workplace is taking shape and for many it’s going to be a hybrid model, allowing more remote work but with…
Making Work, Work
By Cade Martin At-home haircut, a shave, pants that button, it’s like the first day of a new job every time. And…
“Triopoly” Attracts Majority of U.S. Ad Spending in 2020
Google, Facebook and Amazon, collectively, attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by…
