New Study Finds The Washington Post is the Dominant Digital News Source for Opinion Leaders Inside the Beltway
The Washington Post is the top news source for national opinion leaders in the executive and legislative branches of government, according to the 2020 Erdos & Morgan Opinion Leaders Study.…
Branding and Marketing Outlook for 2021
By Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will…
“Normal” Banned from Unilever Ads and Marketing Communications
Backed by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the…
New Research Finds Many Americans Want Ads to Focus on Product Information, Not Discounts or Trying to Make Them Laugh
With the digital ad industry poised to discuss — and debate — changing consumer sentiment about the role of advertising in their lives, MediaDailyNews reports that…
Martin Baron, Retiring Executive Editor of The Washington Post, “Made The Post Great Again”
The retirement on March 7 of Martin Baron, executive editor of The Washington Post, will leave a void not only at The Post, but…
Why A Strong Brand Goes Beyond Branding Agencies With Connie Steele
The single most valuable asset an employee can have today is a personal brand. It communicates who you are, what you stand for, and…
Ad Agencies’ Biggest Neglect: Their People
By Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no…
Greater Washington’s Economy to Rebound in 2021, but Regaining Jobs Lost During Pandemic to Take Time
Greater Washington’s economy will rebound in 2021 as Covid-19 vaccinations become more common and the weather warms up, according to a new…
The Data-Backed Guide to Utilizing Public Service Announcements
By Rob Whittle, CEO, Williams Whittle When we first talk to people about Public Service Announcements (PSAs), their first reaction is almost always skeptical.…
Big Questions about Paying Big Bucks for Ads on the Big Game
By Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game…
Super Bowl Ads: Are they Worth the Price Given the High Cost and Drop in Viewers?
An annual question advertisers ask is whether Super Bowl ads are worth the money. Obviously, the answer depends on the product and the ability…
What We Can Learn From Mr. Rogers
Mr. Rogers helped children of all ages understand that feelings – all kinds of feelings – are natural and normal. Fred Rogers encouraged us to talk…
Fuel for Thought: With All The Uncertainty, One Strategy Is Clear — Think Local
By Dan Sweet, RP3 Agency Former U.S. Speaker of the House and legendary politician Tip O’Neill was fond of saying, “all politics…
2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report
Content Marketing Institute (CMI) released its 11th annual B2C content marketing research report, which includes insights into how content marketers have adapted since the…
Williams Whittle Donor Survey Provides Insights for Nonprofits
By Rob Whittle, CEO, Williams Whittle I’ve always believed that if you’re the person who can say, “I just spoke to your…
