A new study finds “ample evidence of growing cynicism among consumers toward brands, including that 71% of people worldwide have grown tired of brands’ “empty promises.” In the U.S., consumers were a little more forgiving of brand promises, with 67% citing “empty” ones,” reports MediaPost.

Asked what percentage of brands they actually trust, the 2021 Havas’ Meaningful Brands study states that less than half (47%) of brands are trusted worldwide, but the numbers vary markedly by market, ranging from 24% in East Asia to 74% in China. In The U.S., consumers trust only 39% of brands.”

As part of its report, Havas typically ranks the world’s “most meaningful” brands and, once again, Google ranks No. 1. (Check out the chart above.)

More here.

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