Talkwalker, the #1 consumer intelligence company, and HubSpot, the customer relationship management (CRM) platform for scaling companies, have published their latest Social Media Trends Report in 7 languages, tailored for markets worldwide. 

The pandemic has accelerated The Age of the Consumer, and for brands to survive, they need to anticipate and respond to consumer demands. The current global situation is challenging but also offers opportunities for certain companies to get ahead. The top trends and consumer  insights included in this report will help marketers and top global brands plan successful  strategies for 2022. 

Trends include:

  • How TikTok will take over social media, leaving other platforms to adapt.
  • Why brand inclusivity will be brand critical. 
  • How metaverses will be the next consumer connection. 

“Consumers have taken control, with more demands, more urgency, more unpredictability,” said Elena Melnikova, Talkwalker CMO. “They’re driving this year’s trends, but we’re giving brands  the power to take back control. By revealing the trends for 2022 using accelerated consumer  intelligence, and inspiring actions, Talkwalker is enabling brands to drive business value next  year, and beyond.” 

“The tumultuous events of the last 18 months have created widespread uncertainty for  marketers across all industries. Although we have started to see the light at the end of the  tunnel with some of the biggest brands showing signs of recovery from the impact of the  pandemic, knowing the trends most likely to define the coming year is one of the best ways  marketing leaders can combat the ongoing unpredictability and set their teams up for success in  2022,” said Susanne Ronqvist Ahmadi, VP of international marketing at HubSpot.

About Talkwalker 

Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business  impact. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, the  platform combines a multitude of internal and external data sources with AI powered by Blue  Silk™ technology, for the most expansive view of consumers. Talkwalker Activate professional  services team can augment, accelerate, or fully service brands’ insights needs to increase their  ROI from the Talkwalker platform. With offices around the globe, Talkwalker helps over 2,500  brands to maximize profits with actionable consumer intelligence. 

To discover more about Talkwalker, please visit

About HubSpot 

HubSpot is a leading customer relationship management (CRM) platform that provides software  and support to help companies grow better. The platform includes marketing, sales, service,  operations, and website management products that start free and scale to meet our customers’  needs at any stage of growth. Today, more than 121,000 customers across more than 120  countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and  delight customers. 

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its  award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and  more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The  company’s thousands of employees work across the globe in HubSpot offices and remotely. 

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