The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures.
Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing Agile principles.
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to Agile, or have only a limited experience with it.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to Agile marketing fundamentals provides a background and important information about Agile principles, practices, and methods for marketers of all experience levels as they work to successfully implement Agile marketing in their organizations.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals is available now in print and as an ebook from Amazon and directly from The Agile Brand website at: https://www.agilebrandguides.com
About Agile Brand Guides
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The best selling Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively.
In the first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). He has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond’s Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg was the founding Chair of the American Advertising Federation’s National Innovation Committee and served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has had multiple best–selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.