Facebook Taking Ad Dollars from Digital Competitors
Digital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend taking hold – digital stealing share from…
Celebrities Bring Out the Crowds at SXSW
By Steve Winter There are dozens of reasons why people travel to Austin for South-By-Southwest. Some attend for the film and interactive…
Capital One Showcases Technology-Driven Banking Innovations – And a Cup of Designer Joe – at SXSW
By Steve Winter When you hear the phrase, “What’s in your wallet?” the Capital One family of products immediately come to mind, and…
Three Network Evening Newscast Viewerships Down, and Decline “Seems to be Growing”
The three network evening newscasts have seen viewership declines vs. the same period last year. And that erosion only seems to be growing, reports…
White House Press Corps Grows to Cover President Trump
With President Trump making news almost round-the-clock, media outlets have increased the number of reporters assigned to the White House. According to…
News Organizations “Plot a Common Strategy for Strengthening” Media
Representatives of more than 50 news organizations met in Washington on Jan. 17 “to plot a common strategy for strengthening news media. It was…
The Burnout Epidemic
There’s an epidemic plaguing many companies these days: Worker burnout. A worker who used to take the lead on projects becomes uncommunicative in…
Media Trend: American Homes Have Fewer TVs Now Than in 2009
Results from the U.S Energy Information Administration’s most recent Residential Energy Consumption Survey (RECS) show that an average of 2.3 televisions…
People Worldwide Watch YouTube Videos a Billion Hours a Day
YouTube holds an almost unquantifiable mass of video, but parent company Google is working very hard to quantify just how much of it is…
Digital Media Ad Growth Continues Slowdown in January 2017
Digital media advertising growth continued its slowdown to single-digit percentage gains in January 2017 — off from its big double-digit hikes in previous…
Agile Marketing & Your Website
You know the drill: three years or so have passed since your organization last redesigned its website. Everyone had an opinion once it launched…
Facebook’s Zuckerberg Concerned the Tide is Turning Against Globalization, States BBC
In an interview with the BBC, Facebook founder Mark Zuckerberg said that “fake news, polarised views and “filter bubbles” were damaging “common understanding”. “He…
The Topic of “Fake News” is Gaining Momentum in Mainstream Media
The topic of fake news – not the actual fake news stories themselves – is gaining traction in mainstream media. A Media Post report, in part,…
Advertisers Need to Better Understand Rural America, States Adweek
With 81 percent of Americans living in urban areas, Saatchi & Saatchi New York spent last summer conducting a survey in 13 states and…
Politics Impacts Corporate Reputations, Finds New Harris Poll
As companies wrestle with how to approach a divided U.S. political climate, new research from The Harris Poll shows that Americans view the…
