Google Training Ad-Placement Computer Systems to Be Offended, Reports NY Times
Over the years, Google trained computer systems to keep copyrighted content and pornography off its YouTube service, reports the New York Times, but, continued the Times, “after seeing ads from…
Predictive Analytics for Real World Marketing
Mitch Eisen, CIO of Real Magnet, will outline the current state of predictive analytics for marketing and provide some real world examples of how…
The Power of Social Media Influencers
By Brianne Palensky, The Cyphers Agency Consumers look to fellow consumers on social media to inform their purchasing decisions. The rise of social media…
Digital Revenues for U.S. Radio Stations Increased in 2016, According to New BIA/Kelsey
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online…
ANA Issues YouTube Advisory, Tells Google ‘To Do No Harm’, Reports MediaPost
“In an ironic twist for a company whose corporate motto is “do the right thing,” the Association of National Advertisers issued an advisory warning…
Journalists Concerned with Public’s Perception of Profession, Finds Cision Media Report
Cision’s 2017 State of the Media Report finds that journalists are extremely concerned with the public’s perception of the industry. A Cision…
Traditional TV Viewing Declining, but Increasing by Those Using Connected Devices Like Roku and Apple TV
Traditional TV viewing is falling, plummeting in some cases, reports Media Life Magazine, which added: “During February, English-language broadcast and ad-supported cable…
82 Percent of Americans Concerned About Impact of Fake News, Concludes New Poll
The results of a new national poll by global communications agency Weber Shandwick, public affairs specialty firm Powell Tate, and KRC Research finds that…
D.C.-Based Capitol Acquisition Corp. III to Combine with Cision
The parent company of Cision, a leading global provider of cloud-based earned media solutions, and D.C.-based Capitol Acquisition Corp. III, headed…
Traditional Ad Agencies Working to Better Compete for Digital Dollars
As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices…
Washingtonian Magazzine Compares How Government Agency Logos Measure Up
It would be easy to go a lifetime in DC without giving much thought to the government logos we see every day, states Washingtonian,…
SXSW’s Message to Marketers: Brands have to Move Faster While Maintaining Marketing Strategies
There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017…
Washingtonian: Is Trump’s Budget Actually “a Dastardly Plan to Destroy DC Journalism?”
Washingtonian magazine has an article titled “Is Trump’s Budget Actually a Dastardly Plan to Destroy DC Journalism?” The article by Andrew Beaujon was…
Digital Ad Spending in U.S. to Grow 15.9 Percent in 2017
The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to a forecast…
Washington Post Launches “Sideways Dictionary” to Simplify Complicated Technology Concepts
The Washington Post has launched Sideways Dictionary, a new tool that uses analogies to help explain a range of technological terms and ideas. In…
