Smartphone Ownership Now Second Behind TVs, Reports TV NewsCheck
Smartphones are now in 80% of U.S. homes — a six percentage point increase year-over-year (YOY) — with U.S. consumers now owning 238 million smartphones, up 13% from…
Selecting the Right Programmatic Partner in a Crowded Space
By Jeb Emami You’re familiar with programmatic advertising and are ready to take the next step toward selecting the right partner to help…
Despite Claims of ‘Fake News,’ the New York Times and the Washington Post Keep Breaking Traffic Records, Reports Adweek
When the New York Times published a piece about a memo from former FBI Director James Comey that claimed President Trump asked Comey to…
MSNBC Reaches No. 1 for First Time in Weekly Primetime Cable Ratings, Reports Variety
For the first time in its history, MSNBC ranked number one in both total viewers and the key adults 25-54 demographic during primetime…
Survey on Broadcast News Directors Released by RTNDA
A survey by RTNDA finds that the typical TV news director is in her/her upper mid-40s. According to the survey, the average…
Mid-Atlantic Marketing Summit 2017: What Did You Miss?
By Hannah Spurrier, Orange Element For its sixth year, Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in…
Do Online Ads Threaten Free Press, Asks NY Times
Hey, America’s Advertisers: You got some good news last week, didn’t you?, asks the New York Times, which continued: “Facebook, where you…
Six Ways to Hook and Create a Loyal Audience Through Social Media
With 2.8 billion people using social media last year alone, it should be apparent to brands that social media platforms are a necessary…
DARK SOCIAL Episode II: The Analytics Strike Back
In the first episode of DARK SOCIAL, we explained what dark social is. We also explained why marketers see dark social as a threat,…
DARK SOCIAL Episode I: Rise of the Dark Side
What is Dark Social? Dark Social, a term coined by The Atlantic’s Alexis Madrigal, is one-to-one social sharing through direct communication:…
Cord Cutters and Cord Nevers Have Different Tastes in Streaming Platforms and Programs
Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to…
Baltimore-Based SmartCEO, Created to Educate, Inspire and Connect CEOs, to Close
Baltimore-based SmartCEO is folding. According to its website, “SmartCEO’s mission is to educate, inspire and connect CEOs through its award-winning magazine,…
Is Your Crisis PR Plan Still in a Three-Ring Binder?
By Jeffrey A. Davis, APR When the 2011 earthquake shook cities along the East Coast, offices were evacuated and workers found themselves outside texting…
Most Americans See News Media Bias, Finds New Gallup Survey
In a contentious political landscape, Americans increasingly believe the news media generally favors one political party over the other, reports Gallup, adding 62 percent…
News Literacy Project, JWT Team Up to Combat Fake News, Reports Ad Age
The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that…
