Six Presentations and Six Nuggets of Wisdom (After a Busy Speaking Schedule in June)
By Jeffrey A. Davis, APR, Managing Director, Van Eperen One benefit of speaking at conferences is the exposure to new ideas and insights from fellow presenters, and often the audience…
QVC Keeps Up with Evolving Audience Through Evolving Technology
Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers, reports…
BBC News Betting on Instagram Stories Over Snapchat, Reports Digiday
BBC News is getting more ambitious with off-platform distribution, particularly for video. But for now, that strategy is fixed on Facebook, Instagram and…
Google Ends Controversial Ad Format
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from…
Marketers Take Note: Our Nation’s Population is Aging, Reports the U.S. Census Bureau
Note to marketers: “Our nation’s population has a distinctly older age profile than it did 16 years ago”, according to new U.S.…
Communications Industry Facing Creative Staff Shortage, States O’Dwyer’s
Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions,…
Study Finds Emotional Phrases Consistently Effective in Facebook Headlines
According to BuzzSumo, in their sample of the most powerful three-word phrase used in a headline on Facebook and Twitter -by some margin-…
Media Companies “Getting Sick” of Facebook, Reports BloombergBusinessweek
When Facebook Inc. wants to try something new, one of its first calls is to CNN., reports BloombergBusinessweek, which added that it was “a…
Digital Advertising is “Nightmarish Joke”, States CEO of NY Times
Count Mark Thompson, CEO of The New York Times, among those unhappy with the state of the digital ad market, beset by fraud, bots,…
Washington Post has “Big Plans” for Video, Reports Digiday
The Washington Post has big plans for its video business in 2017, reports Digiday, which added that earlier this year, “the publisher opened a…
Five Takeaways from the 2017 PR Summit DC
By Dan Sweet, RP3 Agency The PR Summit DC was held on June 2, bringing PR professionals from around the DC area together to…
Survey Confirms Importance of Online Search Results When Making Business Decisions
Nearly 70 percent of American decision-makers and managers rely on search engine results in making business decisions, according to a national poll by…
Average U.S. Household Has More than Seven Screens, States Survey
According to ReportLinker, the average U.S. household owns 7.3 screens. TV remains the most popular, with 93% of respondents claiming one. Digital…
Despite Developing National and International Events, Morning TV Viewers Want Local News, States Poynter
It was wall-to-wall Manchester concert terror and White House intrigue as cable news was understandably fixated on tragedy overseas and political disarray…
Six Tips for Successful Webinar Marketing
By Real Magnet There are many benefits to hosting regular webinar presentations. Webinars can help build your reputation as a thought leader, while keeping…
