Agency Holding Companies Organizational Structure “Out of Style”, Reports WSJ
Around this time last year, WPP Chief Executive Martin Sorrell, shown above, addressed more than 100 top executives from his company’s ad agencies at a senior leadership meeting, reports…
Total TV Advertising Forecast to Fall Five Percent in 2017
Total TV advertising is now set to decline by 5% in 2017, according to one analyst, who has lowered his estimates, reports MediaPost, which…
Destination DC Announces Record 2016 Visitation and FY2018 Plans at Annual Marketing Outlook Meeting
Destination DC (DDC) announced a record 22 million total visitors to Washington, DC, in 2016, up 3.3% over 2015. DDC president and CEO…
The Caring (and Feeding) of Our Greatest Assets
By Laura Van Eperen, CEO, Van Eperen The topic of workplace culture is hot these days, especially for communications companies as we traditionally have…
“The Future Has Arrived” for Cable TV, Reports Business Insider
There has been a heated debate in the last few years over whether “cord-cutting” — people ditching their expensive cable TV packages — was a…
C3 Ratings Drop for Cable Networks in Second Quarter of 2017
Cable TV networks continue to see steeper overall viewership declines — particularly with younger TV viewers, reports TV NewsCheck, which added that in the second…
Brands Shifting from Aspirational to Honest in Portrayal of Parenting, Reports Adweek
Brands are shifting away from aspirational messages with an idealized vision of family and instead infusing campaigns with moments of realism—showing moms who…
Two Longtime D.C. Area Agencies Detail How They Kept Up and Adapted to Constantly Changing Times
“The world of advertising has undergone swift and relentless change in the past decade, tied directly to the total disruption of media itself”, reports…
Nielsen Now Tracking Digital Viewing in Addition to “Linear Viewing”
Data put out by Nielsen for what it calls “linear viewing” — which counts number of people who watch a program the day it airs…
The Do’s and Don’ts of Using Memes on Social Media
By Kellie Elmerraji, The Cyphers Agency A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across…
Few Papers Feast in Trump Era Amid Famine for Others, Reports Ad Age
The New York Times Co. has been looking like a roaring success lately, particularly by the standards of the beleaguered newspaper industry. Since Trump…
Shorter Online Videos Aren’t Always Better, Finds New Report
Contrary to your Instagram feeds, longer video tends to drive higher engagement, reports Adweek, which added that a new report from TwentyThree, a video…
Washington Post Reaches 76.4 Million Digital Readers in June 2017
The Washington Post reports that in June 2017 it recorded 76.4 million digital readers, according to comScore. The Post stated that this represents…
Local Ad Spending to Hit $174B in 2021, Finds New BIA Projections
Between 2016 and 2021, local advertising spending in the U.S. will grow 3.8% annually to $174 billion, according to BIA/Kelsey’s…
Census Business Builder Now Includes “My Own Data” Upload
The latest version of Census Business Builder— version 2.2 — includes the ability for a user to upload their own data and to view…
