Team Velocity Marketing, based in Herndon, Va, acquired Car-Mercial which, stated a release, is “the industry leader in video pre-roll (and Team Velocity Marketing) will integrate the award-winning video technology into their marketing automation platform, Apollo®, to further enhance customer engagement and optimize client performance.

“”Team Velocity Marketing is excited to offer best-in-class videos to enhance our dealers’ digital marketing strategies. As Google has documented, video is the fastest growing consumer medium,“said Joe High, Senior Vice President, Team Velocity Marketing. “Both Car-Mercial and Team Velocity share a vision of simplifying marketing efforts through marketing automation technology. Integrating dynamic videos into our clients’ digital strategies will engage more online shoppers with relevant, offer-driven content, resulting in higher conversion rates and an extraordinary customer experience.”

“Utilizing the Apollo Technology Platform®, Team Velocity will provide video pre-roll products with dynamic content to complement their current hyper-personalized approach to marketing. Apollo’s proprietary algorithms provide the ability to automatically produce nearly 30,000 payment and inventory based ads monthly across paid search, online dynamic display, and now dynamic video pre-roll. This industry-leading approach generates significant increases in leads and ROI attribution on digital marketing spend.  Team Velocity will continue to support Car-Mercial’s current dealer clients as part of the acquisition.”