fbpx

Home » The Martin Agency leverages influence to drive change in the ratio of underrepresented creators

The Martin Agency announced their commitment to hire a minimum of 50% directorial/editorial talent from underrepresented groups

The Martin Agency leverages influence to drive change in the ratio of underrepresented creators

by | Oct 19, 2022

The Martin Agency announced their commitment to hire a minimum of 50% directorial/editorial talent from underrepresented groups with regards to gender, race and ability for all their video content production, as part of the agency’s goal to help reshape the advertising industry to better reflect culture. With over $100M in client-combined production spend annually, Martin is leveraging their influence to drive change in the ratio of underrepresented creators, reports shots News.

Galvanized by the goal and supported by clients like DoorDash, GEICO, UPS, CarMax and Buffalo Wild Wings, Martin is exceeding their ambition to date. “We started the year with the goal to award a minimum 50% of all content production to underrepresented talent,” said Tasha Dean, EVP, head of production at the Richmond-based agency.  “To date, we achieved 65% underrepresented directors and when we include editors, the number jumps to 85%. We felt it was not only the right thing to do, it also matters to the success of what we do.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What about next week?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE