The Washington Post is rolling out a new website homepage that, states The Post,  “offers readers a cleaner, more dynamic reading experience, a bolder visual display and improved performance. The new homepage marks a key milestone in the site-wide reboot led by The Post’s engineering and news teams, one that has been driven by the in-house development of a new publishing platform called Arc.”

“The Post’s homepage is a destination for many readers and we wanted create a page that lets them quickly see what the day’s big stories are and easily navigate to other top content on the site,” said Joey Marburger, director of digital products and design at The Post. “We’ve built this page so it can transform and evolve. If news warrants, readers could see an entirely different homepage look every day of the week.”

The new homepage design, stated a release, “is more dynamic and flexible, utilizing large visuals and headlines to help editors prioritize stories for the reader, not unlike the front page of a newspaper. The page features a digital re-cut of The Post’s flagship font Postoni, a robust weather dashboard, and easily navigable stream of top headlines.”

With the launch of the new homepage, The Post’s site is now entirely on the Arc platform, which was custom built to meet the needs of the modern newsroom. Developed by engineers who embedded with editors, Arc’s sophisticated site layout engine, PageBuilder, offers an intuitive production environment that creates a fast and efficient designs. When editors are working in PageBuilder, they view the webpage just as a reader would see it, letting them add or edit a feature on that page with one click. Editors can create story templates, publish updates and adjust headlines and text with ease. It also gives editors the flexibility to create different presentations that are specific to a story, all with the reader in mind.

“Throughout this process, we were focused on creating a system that prioritized content, design, speed, presentation and performance equally—one that could evolve over time based on the needs of the newsroom,” said Greg Franczyk, chief architect of The Post’s site.