A new survey covering the advertising industry finds that “advocates for a more inclusive workplace have gained ground in areas like career growth and social opportunities since the pre-COVID era. But there’s more work to be done in fostering social opportunities and facilitating connections for underrepresented groups, especially LGBTQ+ respondents, reports Inside Radio.
“That’s according to the 2024 edition of “The Myers Report Survey on Advertising Industry Inclusion & Belonging.” In a Substack post, MediaVillage founder Jack Myers writes that the survey results represent “an encouraging direction for the industry as it responds to evolving inclusion and belonging initiatives.””
The work was commissioned by MediaVillage Education Foundation in collaboration with the ANA, 4A’s, and leading agencies. It was conducted in July 2024, with responses from 3,460 advertisers and agency pros with media planning, buying, and decision-making responsibilities.
Among the key findings, continues Inside Radio, a clear majority (from 67% to 88%) “are bullish on their career growth opportunities, and those numbers are up vs. pre-pandemic surveys. That trend was particularly strong for ethnic minority groups and those 35 years of age or younger, with 88% rating career growth positively.
“In addition, survey respondents were largely positive about social and professional networking opportunities — with 70% overall rating them favorably. According to the report: “This marks a positive shift, signaling a more socially integrated workforce.””
More here.
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