By Len Sullivan, Vice President, HighRock

Bad news: you’re probably behind the curve. But don’t worry – everyone else is too.

If you read Part 1 of this two-part series about trends in the AR and VR fields, you know that they’re growing, and quickly. Millennials and Gen Z consume new technologies at an exponential rate, demanding advances and upgrades faster than they can be produced.

If you read my earlier blog, you’ve seen some of the ways that 3D technology is adaptable across many fields. Pretty soon, VR and AR — in whatever form they take at the time — will be unavoidable. However, most other companies are also behind the curve in utilizing AR and VR for their benefit as well. If your company wants to jump in the fast lane for using these technologies in your marketing, here are four things you should do before signing a 3D contract.

Control the costs

People running VR/AR firms are typically tech heads and early adopters. They will want to offer you everything they can do all at once. However, that’s often not the answer that makes the most sense for you or your company. Set your budget and ask them to find a solution that works within the guidelines you’ve established.

Demand ROI

For the most part, the fields of VR and AR are being pioneered by people that are not marketers. You need to make sure that the team you’re working with can help you create a solution that aligns with your marketing goals. If your 3D business partner can’t articulate how it helps your marketing efforts, you may want to reconsider the project, or possibly even your partner.

Share the cost

Digital assets are sharable; always think about repurposing content across the company. Does this solution benefit any other department other than marketing? If not, what can be done to make it more applicable across your business? Ask around and explore the prospects. VR can be used in employee training, shared on social media, shared with investors, and much more. This is an investment, so make sure you invest across your company.

VR + AR are tools; make them work for you

VR and AR are powerful tools that can support and enhance your marketing initiatives. If they’re not already on your radar, you may not even understand how they could help you or your business. It’s worth the time to stop, take a look at the possibilities as they apply to you, and brainstorm on how to approach your audiences in new ways. I guarantee that if you think about it for a while, you may be surprised at how many ways AR and VR can be applied to your business.

If you think you’re ready to put VR and AR to work in your marketing strategy, get in contact with one of our offices about how HighRock can help.

By Len Sullivan, Vice President, HighRock

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