D.C.-based TrackMaven has merged with Boston-based Skyword. According to a release, the combination “accelerates their shared vision to be the world’s leading content marketing platform.” The release added that the combination of the two companies “accelerates their shared vision to be the world’s leading content marketing platform.

“Today, brands are moving from a world where content marketing is a standalone tactic to one where content sits at the center of all marketing.

“Marketers recognize that they must create extraordinary experiences at every point through the customer lifecycle in order to connect with audiences and drive results. They recognize that consistent content creation offers the best way to connect with audiences.

“But creating quality experiences in every medium across channels creates enormous complexity and presents new challenges.

“Many companies lack the insight, marketing infrastructure, and creative talent to do this well, and they waste time and resources delivering ineffective content to mass audiences.

“Together, TrackMaven and Skyword solve these problems. With TrackMaven, brands gain unparalleled insight into their competitive and content landscapes through unified analytics across 19 digital channels. With this insight, marketers can see how they stack up against their competitors across their channels and where they can meet the needs of their audiences better with the content they produce.

“Skyword’s content marketing platform, Skyword360, is a unified platform for managing content strategy and operations across the enterprise. It is the only platform that combines enterprise-wide visibility and planning with original content creation, activation, and personalization capabilities.

“The combination of Skyword and TrackMaven integrates industry benchmarking and insight into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. The result is greater value for the consumer, a stronger relationship between the consumer and the brand, and saved time and effort.”

 

 

 

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