fbpx

Home » Twitter Enables Marketers to Place Pre-Roll Ads

Twitter Enables Marketers to Place Pre-Roll Ads

by | Oct 10, 2015

Twitter is bolstering its video ad capabilities with a new feature enabling marketers to easily place pre-roll ads in professionally-produced video content across its platform, reports the Wall Street Journal.

According to WSJ, “The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers. It’s essentially an automated marketplace, or ad network, for pre-roll video on Twitter.

“For example, a marketer might choose to serve up ads before sports videos, but only to men under 34 years old. In that instance, Twitter will use its data and technology to dynamically insert ads into the most relevant videos being watched by that audience, the company said.

“Publishers that have agreed to participate in the beta version of the marketplace include BuzzFeed, Vox Media, Aol, Fox, MTV, Time, Mashable, Funny Or Die, and Univision. But Twitter said it is open to working with other publishers and content producers as well.”

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

An army of one

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE