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Home » Twitter Lost US Users, But Finally Made a Profit, Reports The Verge

Capitol Communicator reports Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue, reported Variety on November 1.

Twitter Lost US Users, But Finally Made a Profit, Reports The Verge

by | Feb 8, 2018

At nearly 12 years old, and after four years as a public company, Twitter has finally had a profitable quarter, reports The Verge, which added that Twitter announced “that it made $91 million during the fourth quarter of 2017, whereas it lost $167 million this time in 2016. Twitter advised investors late last year that it was closing in on its first profitable quarter in large part by cutting costs.

“Profitability isn’t the only good news for Twitter this quarter: its revenue also started growing again, rising to $732 million, up 2 percent from $717 million this time in 2016. During the rest of 2017, revenues had declined by 4 to 8 percent year over year. It’s not entirely clear what changed to reverse that, but it’s possible that advertisers were wary to spend money on the platform amid major harassment issues that Twitter began to address in a more serious way as the year went on.

“Monthly user growth is stalling

“There remains one clear sore spot at Twitter, though: monthly users. While monthly users grew by 4 percent year over year, they stalled quarter over quarter, staying at 330 million total. Worse, the number of monthly users actually shrunk in the US, falling from 69 million to 68 million. That’s the second time in just one year that US users dipped. The only reason overall user growth has continued is because it remains slow but steady internationally. Clearly, Twitter’s had a hard time getting new people on board this year — and convincing existing ones that it’s worth sticking around.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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