There are a number of updates from Richmond agencies, reports Richmond BizSense, including:

Free Agents Marketing has revamped the Bon Secours Washington Redskins Training Center website and launched the second year of the Redskins Fandemonium social media contest. The contest for a Redskins fan prize package began June 1 and will run through the end of the camp, scheduled July 30-Aug. 16. FAM also worked with Bon Secours on a campaign with local pedicab service Spoken4 to promote Bon Secours for Men, a regional health network targeted to men ages 20 to 40. Signage on Spoken4’s pedicabs features Washington Redskins’ linebacker Ryan Kerrigan with the headline “Check Your Health Before You Wreck Your Health” and the statistic that 1 in 5 men are at risk for high blood pressure. FAM picked up two 2015 Pinnacle Awards from the Hampton Roads Chapter of the Public Relations Society of America (PRSA). The agency received a second-place award in the Public Relations Project $3,500 and above category for work it did for Bon Secours Liver Institute of Virginia/Sofosbuvir clinical trial, and a first-place award in the Reputation/Brand Management $3,500 and above category for its “My Baby My Way” campaign.

The Martin Agency launched the third round of Geico’s “It’s What You Do” campaign with its “Prisoner: It’s What You Do” television spot. The agency also promoted Andy Azula to executive creative director. During his 10 years at Martin, Azula has led the creative on several accounts, such as UPS, Pizza Hut, Manpower Group, Experian, Exxon, Kraft and most recently Microsoft. While working on UPS, Andy became part of its advertising campaign as the “Whiteboard Guy” and appeared in over 50 television commercials. The Martin Agency was named as one of seven semifinalists in the running for Priceline.com, which recently ended a nearly 10-year partnership with California-based Butler, Shine, Stern & Partners, according to a report from AdWeek.

Madison+Main won eight Telly Awards, including two Silver Awards, for TV commercials for clients Bath County, CowanGates, Davis & Green Electrical, Howell’s Heating & Air, Sky Zone and Vera’s Fine Jewelers.  The agency produced a PSA for the Lightning Protection Institute’s national event, Lightning Safety Awareness Week, with Broadscope Media. It created a series of direct mail pieces for The Dragas Cos.’ campaign aimed at new homeowners in the Chesapeake and Virginia Beach areas. The agency also launched a new website for the Virginia Aeronautical Historical Society.

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