Virginia Commonwealth University issued an RFP for a public relations agency to “execute a national and international publicity campaign to establish and launch the Institute for Contemporary Art (ICA) as one of the nation’s premiere contemporary art institutions,” according to Everything-PR.

Located on two downtown campuses in Richmond, VCU enrolls more than 31,000 students in 216 certificate and degree programs in the arts, sciences and humanities. Sixty-nine of the programs are unique in Virginia, and 28 graduate and professional programs are ranked among the best in the nation in U.S. News & World Report’s “America’s Best Graduate Schools,” including the No. 1 ranked sculpture and nurse anesthesia programs.

In 2014, VCU announced plans to launch the Institute for Contemporary Art (ICA). The $37 million building, designed by Steven Holl Architects, is scheduled to open to the public in fall 2017. The Institute for Contemporary Art (ICA) at Virginia Commonwealth University (VCU) is a non- collecting institution that showcases a fresh slate of changing exhibitions ranging from innovative visual and performing arts to various forms of design and film.

Mirroring the cross-disciplinary approach at the VCU School of the Arts (VCUarts), one of the nation’s leading art schools, the ICA creates a new environment for artists from around the world to test unconventional ideas and inspire audiences from throughout Richmond and around the world.

Proposal were due by February 4, 2016, and VCU was looking for a full-service marketing communications and consultation agency to assist in the development and execution of an integrated public relations and marketing campaign to support ICA’s vision, mission, and public opening in 2017.

Specifically, services included: General counsel and strategy on PR/communications, media outreach and material development, including developing press releases, creating press materials, ongoing engagement of the media, arranging and coordinating interviews, deskside meetings and more.


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