“We learned brands are looking for big agency level creative in a more nimble relationship, which is good news for Admirable Devil,” said Joel Johnson, Chief Strategist at Admirable Devil, upon returning from the AdAge Small Agency Conference in New Orleans. The D.C.-based boutique agency was on hand to pick up the AdAge Small Agency Campaign of the Year (Business-to-business, Silver) for their work on local cybersecurity firm Infolock.

Last year, Admirable Devil developed a new brand identity for Infolock Technologies, now Infolock, that captured the flow of data, and a new website with a cinematic, interactive crime-drama called “THE OPERAT1ON: A Data Lifecycle Story.” The new brand launched recently with a micro-campaign targeting a cybersecurity conference in Las Vegas with a geo-fenced media buy, digital video trailer in mobile pre-roll and display. The campaign was highly effective, spiking web traffic by 2,427%.

Admirable Devil, a Capitol Communicator sponsor, also participated in the Proctor & Gamble Elevator Pitch, an open opportunity to agencies in attendance to pitch the #2 ad spender in the world. Johnson is familiar with P&G – he worked on the global launch of the Gillette ProGlide razor as lead strategist for external relations previously at another agency. Gillette is a Proctor and Gamble brand.

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