Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the
AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA’s most recent CMO Survey is “bursting with good news,” reports AMADC. Some of the “good news” includes: Yearly growth in marketing spending
Renee Poussaint, co-anchor of the 6 and 11 p.m, news on Channel 7 in D.C. beginning in 1978 and held that position for more than a decade, dies at age of 77
Renee Poussaint, co-anchor of the 6 and 11 p.m, news on Channel 7 in D.C. for more than a decade beginning
Austin ad agency CCO creates spot supporting Ukraine
“As the Ukrainian situation was worsening, a trending video caught my attention. It was of a dad saying goodbye to his family as they
Katie Barlow named chief legal correspondent for WTTG in Washington, D.C.
Katie Barlow has been named chief legal correspondent for WTTG in Washington, D.C., and will appear on various station newscasts, reports TVNewsCheck. Barlow
Walter R. Mears, who covered presidential campaigns for 45 years for The Associated Press, dies at 87
Walter R. Mears, who for 45 years fluidly and speedily wrote the news about presidential campaigns for The Associated Press and won a Pulitzer
Elsa Klensch, who, for 20 years, hosted and produced CNN’s Style with Elsa Klensch, dies at 92
Elsa Klensch, who, for 20 years, hosted and produced the program Style with Elsa Klensch on CNN, has died. Klensch joined CNN at the
Good news and bad news
Capitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep
Google suspends all advertising in Russia
Google has suspended all advertising in Russia. “In light of the extraordinary circumstances, we’re pausing Google ads in Russia,” the company said in
Successful advertising agency management
By Ron Owens This column is dedicated to those who seek to establish and manage a successful ad agency. There are over 18,000
Response Labs adds Amy Gosen to team
Response Labs has seen rapid growth recently and quickly recognized a need for a highly talented person to help run the office with agility,
World’s biggest advertising group, WPP, will end operations in Russia
The world’s biggest advertising group, WPP, will discontinue its operations in Russia, saying its continued presence in the country would be “inconsistent” with
CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing
CCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as
Ad Council encourages financial donations to support Ukraine crisis relief efforts
The world has stepped up to help the people of Ukraine, but much is still needed as the crisis keeps unfolding and millions of
Spurrier Group named strategic media agency of record for the Virginia Museum of Fine Arts
Spurrier Group, headquartered in Richmond, Va., has been named the strategic media agency of record for the Virginia Museum of Fine Arts (VMFA). As
