A year-old business group “focused on spurring growth between Baltimore and Richmond is rolling out a new marketing video highlighting the region’s strengths, while also shining a light on needed improvements to better connect the 150-mile span”, reports Baltimore Business Journal, which added that three entrepreneurs from Baltimore, Washington and Richmond are featured in the spot, “showcasing the region’s evolving startup scene, international ports, airports, proximity to New York and Philadelphia, diverse cultures and rich institutions like Johns Hopkins University.

“”You always viewed Baltimore and Richmond as separate cities, far from D.C., but as the region’s developed it’s really become more of one super regional corridor,” said Cava Grill CEO Brett Schulman, who is featured in the Greater Washington Partnership video along with Jordan Childs of Shine Craft Vessels in Richmond and Ben Gibbs, founder of Ready Robotics in Baltimore.

“The trio notes how investments in transportation and new public-private partnerships can help in retaining talent and bringing in venture capital funding

“”There’s a tremendous amount of intellectual capital here that’s just waiting to be tapped properly,” Gibbs said.

“The Greater Washington Partnership — a group of 21 high-powered CEOs including Under Armour CEO Kevin Plank and Johns Hopkins University President Ron Danielswas unveiled last year with a goal of improving infrastructure and transit, workforce development and better branding the region as a hub for business and innovation. The group formally launched in September, announcing mobility and transportation as its first initiative.

“The new video will be posted on social media channels and sent to several thousand people in business, government, academics and the media to help “drive the shared narrative,” said Jason Miller, a former White House National Economic Council official who is CEO of the organization.

“The video was created by Plank Industries, the private investment arm of Plank. Marcus Stephens, executive creative director at Plank Industries, said he wanted the spot to go beyond standard stock photography of landmarks and voiceovers.

“”I know there’s an air of change in the region,” he said. “We wanted to give a real light view of what’s going on here.”

You can read the full story here.

(Stay current with news and items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)

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