Home » Carousel30 Launches Website for Masseria, a Restaurant in D.C.’s Union Market/NOMA District

Carousel30 Launches Website for Masseria, a Restaurant in D.C.’s Union Market/NOMA District

by | Oct 13, 2015

Carousel30 has launched the website for Nick Stefanelli’s first restaurant. Masseria, shown above, was recently awarded a three-star rating and third-favorite restaurant in The Washington Post’s 2015 Fall Dining Guide by Tom Sietsema. The Italian fine-dining restaurant can be found in the Union Market/NOMA district. The website can be viewed at www.masseria-dc.com.

Carousel30, a Capitol Communicator sponsor, worked closely with Stefanelli to create a strategy that combines the restaurant’s clean, urban aesthetic with a functional site that recreates the restaurant’s relaxed, open-air aura in a digital format. The site includes features that allows users to view menus, make reservations, and learn more about the history and culinary vision of Masseria. Carousel30 also produced a collateral collection including letterhead, thank you cards, and check presenters, that continues to communicate the luxury brand’s sophisticated online presence through traditional media.

Masseria’s website marks the agency’s first collaboration with the local restaurant scene. CEO Greg Kihlström said,  “As D.C.’s restaurant reputation continues to grow, we are proud of our contribution to marketing an excellent new addition to the scene. Carousel30 is excited to continue play an integral role in the creative and technological development of local businesses.”

The agency’s development capabilities worked hand-in-hand with Masseria’s goals. Chef and owner Nick Stefanelli said, “Masseria is about creating an experience for our customers, our website is often their first time connection with our brand. I needed to make sure that their digital experience is as close to how it would feel to walk in our doors.”

The website created by the Carousel30 team brings in the refreshing feel of Masseria’s cuisine and atmosphere by featuring clean, white space and large photography. The capabilities of the site were created with the user in mind, emphasizing functionality over form to create streamlined navigation.

About the Author

Greg Kihlström

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.


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