Ciena CMO vertical

Marcus Starke is senior vice president and chief marketing officer at network specialist Ciena Corporation. With this interview Capitol Communicator is introducing a new feature: podcasts with communicators conducted by Capitol Communicator regional editor Jeff Davis and co-host Charlie Birney and produced by Podcast Village of Gaithersburg, Md. Photography by Coyle Studios of Baltimore.

Starke joined Hanover, Md-headquartered Ciena in February 2015 and leads a global marketing and communications team of approximately 110 professionals. Previously, he served as chief marketing officer at MicroStrategy. Prior to that, Starke was senior vice president, worldwide marketing and communications at SAP. Earlier in his career, he was president and CEO (Europe, Middle East and Africa) for Wunderman, as well as chairman and CEO of the German arm of Publicis Worldwide.

Starke talks about how to prove the value of marketing – he calls it “the science of marketing” – as well as the value of social media in the B-to-B space. He says that for B-to-B purchasers there is a tremendous need for social media because the process is more complex and the stakes are much higher. Click on the link below to hear these insights and more in this 10-minute podcast session.

(Stay current with items of interest to area communicators at Capitol Communicator, www.capitolcommunicator.com.)

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