Cvent, a cloud-based enterprise event-management platform, announced the acquisition of Elite Meetings International (EMI), a Santa Barbara, Ca.-based premier hospitality marketing company. Terms of the purchase were not disclosed.
EMI’s online venue-sourcing tools for meeting planners will be integrated into Cvent’s growing hospitality cloud offering.
The EMI acquisition provides Cvent with a growing network of meeting planners who are actively sourcing event venues globally. It also provides white-label technology that powers group business sourcing on hundreds of hotel websites and enables those clients to easily manage all of their electronic Request for Proposals through one central interface.