Destination D.C., the city’s tourism marketing group, ran its first-ever television ad in May and June in New York, Philadelphia and Boston, but the TV campaign could be one and done, given cuts to the group’s budget, reports Washington Business Journal.
The 30-second spot, stated WBJ, highlights a range of reasons to travel to D.C., from Nationals games to monuments to nightlife and public parks. The ads appeared on several networks — Bravo, CNBC, CNN, HGTV, Food Network, History Channel, ESPN, Discovery, NatGeo and TLC — from May 5-24 and June 8-29. A 90-second version ran on the in-flight advertising on domestic United Airlines flights in June.
D.C. spent $637,000 on the spots as part of a $3.1 million media buy. The television ads were expected to reach 16,301,601 households, or 30.7 million people, continued the report, which added that the group was able to make the buy thanks to a boost to its fiscal 2015 marketing budget, which was $4 million compared to $3 million in 2013 and 2014. For fiscal 2016, the marketing funding is back down $3.1 million.
You can read the full WBJ story and see the campaign here.