Dreyer’s Grand Ice Cream, which owns the ‘Eskimo Pie’ dessert, said it would be changing the product’s brand name and marketing.

“We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of marketing for Dreyer’s, said in a statement. “This move is part of a larger review to ensure our company and brands reflect our people values.”

The company said it planned to have a new name by the end of the year and would discontinue the character of the Eskimo.

According to The New York Times, the packaging has long featured “a small, dark-haired child wearing mittens and a heavy parka with a fur-lined hood. The term Eskimo is commonly used in Alaska to refer to all Inuit and Yup’ik people but it is considered derogatory by many who associate it with racist, non-Native colonizers who settled in the Arctic and used the term.”

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