AMADC How-to Series: The Role of CSR Storytelling in Brand Management

Title: AMADC HOW-TO SERIES: THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY STORYTELLING IN BRAND MANAGEMENTnWhennTuesday, March 29, 2016n11:30 am – 1:30 pm; lunch provided with registrationnnWherenGeneral Assemblyn1133 15th Street NW nWashington, DC 20005nnWhatnStorytelling is a crucial part of managing your company’s brand. Coupled with that is the need to develop corporate social responsibility (CSR) programs with messages that will differentiate your brand, demonstrate results and meet organizational goals. Proactively telling your story with compelling language and visuals are critical to executing powerful, effective, strategic communications. The result is an enduring association between a company’s CSR and its brand. During this interactive session our panelists—Regan Lamb, Chief Marketing Officer, OTM Partners; Thomas Raffa, CPA, Managing Partner; Anthony Shop, Co-Founder and Chief Strategy Officer of Social Driver; and Sara Steele, Lead Manager, Sustainability, The Dow Chemical Company—will share their experiences in the area of CSR storytelling. They will explore great ways to get the message out regarding CSR initiatives and tips for integrating this important piece in your brand management work. nnAMADC Member: $30 | Non-Member: $50 | Student: $25nnnFor more information and to register >> http://www.amadc.org/event/2016/03/how-role-corporate-social-responsibility-storytelling-brand-management n